Fed: Beverage bottlers agree on key marketing changes

AAP General News (Australia)
08-29-2006
Fed: Beverage bottlers agree on key marketing changes

Softdrink manufacturers will remove sugary drinks from school canteens .. and stop
advertising directly to children as part of a major marketing overhaul.

The Australian Beverage Council has unveiled tough new guidelines .. in response to
increasing pressure to battle childhood obesity.

The policy was signed by almost all major drink bottlers.

All sugar-sweetened drinks will be removed from primary school canteens over the next two years.

There'll also be no advertising directly to primary school children .. but diet drinks
are not be included in the bans.

AAP RTV tam/maur/bart

KEYWORD: BEVERAGES (SYDNEY)

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